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BGL industry projects

College of Business, Government & Law BGL industry projects

Apply the skills you've learned throughout your degree to real-life projects to gain industry experience and build valuable industry connections.

If you're a student at the College of Business, Government and Law, you can participate in Industry Projects. During the semester you will collaborate with real-world industry partners to craft innovative solutions for pressing organisational needs, opportunities or challenges.

Industry projects are offered all throughout the year in a range of second year, third year and masters topics across management, marketing, international business and criminology.  

An industry project forms part of the following course topics:

  • BUSN2048 Social Media Marketing
  • BUSN2051 Sports Marketing
  • BUSN3027 Digital Marketing and Analysis
  • BUSN3037 Import-Export Theory and Practice
  • BUSN3055 Strategic Management
  • CRIM3020 Building Criminology Careers: Industry Project
  • BUSN9155 Digital Marketing and Analytics
  • BUSN9149 Researching Markets

Frequently asked questions

How can I get involved in an industry project? keyboard_arrow_up

If you enrol in any of the above topics throughout your degree, you will automatically do an industry project as part of the topic assessment. 

What time will I need to dedicate to the project? keyboard_arrow_up

The time requirements will vary depending on the topic you choose to participate in and the level of involvement with the relevant business.  Typically, you will be involved in:

Client briefing session
This is an opportunity for you to meet with the owner of the business at the start of the semester, learn more about their goals and challenges, and then ask them specific questions to help you define the scope of the project.

Initial student presentations
This is an opportunity for you to present your preliminary research and recommendations to your client and receive valuable feedback and guidance from them to help you improve your work before the final presentations.

Final presentations
This is an opportunity for you to present your final insights and recommendations to your client, and receive feedback and guidance from them which will inform any final adjustments you make to your final consultancy report.

How many students will I be working with on the project? keyboard_arrow_up

Up to 30 students may be working with a particular industry partner during the semester. As the industry project takes the format of a group assignment, each student cohort will work in small teams.

What type of organisations get involved in the projects? keyboard_arrow_up

Flinders works with several small-medium organisations in the for-profit, not-for-profit and charity space who operate in industries ranging from education, wine and hospitality, construction, manufacturing, retail, finance, criminal justice and professional services. 

What aspect of the business will I work on? keyboard_arrow_up

Depending on the topic you take, businesses may get you to work in the following areas of their business:

  • Customer analysis
  • Customer acquisition, conversion and retention
  • Competitor analysis of similar businesses, both local and international
  • Conducting external and macro environment analysis of the industry
  • Analysing and evaluating the use of social media platforms
  • Providing recommendation regarding best practices in social media marketing
  • Analysing and evaluating the marketing mix of your business (including product, price, place, promotion.
Do we get to choose which industry partner we work with? keyboard_arrow_up

No, the organisations are assigned to each topic and corresponding tutorial well in advance. 

Is there the opportunity to visit the business premises? keyboard_arrow_up

Yes, early in the semester there is the opportunity to arrange small student tours of the business premises, if feasible. This gives you the opportunity to observe their day-to-day business operations and ask any additional questions you have for your client that may assist you with your project.

Are the industry projects offered online? keyboard_arrow_up

Yes, providing the relevant industry project topic also has an option to study online. 

Need more information?

For more information about Flinders' Industry Projects, please email our Industry Project Coordinator, Sarah Randall, at industryprojects@flinders.edu.au or call 8201 5722.

(08) 8201 5722

Sarah.randallsmith@flinders.edu.au

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Last Updated: 11 Jun 2024

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