The topic will build on the knowledge and skills gained in previously studies topic(s) and will introduce higher level concepts and principles of festival and event design and how they and other design elements are integral to the development of successful events. The topic will introduce proposals and bids for festivals and events, current industry practice and those elements contained in a bid or proposal that will maximise its potential for success. The topic will also include an introduction to the development of marketing strategy and how the effective promotion of festivals and events begins with an accurate and conceptually consistent 'idea'.
This topic aims to:
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