1 x 2-hour seminar weekly
1 Admission into GDPTRTR-Graduate Diploma in Tourism
1a Admission into MTR-Master of Tourism
1b Admission into MTRE-Master of Tourism and Events
2 TOUR8111 - Essentials of Festival and Event Design and Management
Must Satisfy: ((1 or 1a or 1b) and 2)
Enrolment not permitted
1 of CUTU2007, CUTU8104, TOUR2103 has been successfully completed
Topic description

The topic will build on the knowledge and skills gained in previously studies topic(s) and will introduce higher level concepts and principles of festival and event design and how they and other design elements are integral to the development of successful events. The topic will introduce proposals and bids for festivals and events, current industry practice and those elements contained in a bid or proposal that will maximise its potential for success. The topic will also include an introduction to the development of marketing strategy and how the effective promotion of festivals and events begins with an accurate and conceptually consistent 'idea'.

Educational aims

This topic aims to:

  • Develop an understanding of the role and application of design in festivals and events to an advanced level
  • Provide the knowledge and resources to develop effective event designs
  • Introduce the concepts and principles of effective graphic and web design and their applications and uses within a festival and event context
  • Further develop conceptual development and management skills in the creation of design briefs for the marketing of festivals and events on and offline
  • Introduce the concepts and principles of effective bidding and tendering for festivals and events and to develop proposal and writing skills
Expected learning outcomes
On completion of this topic you will be expected to be able to:

  1. Demonstrate familiarity with the principles of effective on and offline marketing for festivals and events
  2. Describe the principles of effective event design and be able to apply that knowledge to real world and hypothetical case examples
  3. Develop event design briefs for a graphic or web designer
  4. Develop basic festival and event bid documentation