The topic is designed to introduce students to the concepts and principles of business and strategic planning and their application in the tourism or event industries. It will provide opportunities for students to apply these principles to a range of projects and businesses connected with the tourism or event sectors.
The topic will introduce each stage of business planning including goal setting, situation analysis, organisational response and evaluation, leading to the development of an overall business plan suitable for a new venture business or an early stage innovation project in the tourism or event sectors.
This topic aims to:
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