The topic will focus on an introduction of interpretation as a means of telling the story about a place, site, object or location. It is based on the concept of having a message or particular authentic story or stories to tell that will enhance the visitor experience and raise awareness about the value of the place so that it is conserved for present and future generations. It fosters sustainable visitation and protects the environment (both natural and cultural).
The topic will be an introduction to theme development, delivery methods (e.g., guides, signs, brochures, trails), and audience identification. The principles of effective communication will be covered, along with an understanding of why interpretation is good for business.
This topic aims to:
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