1 x 50-minute lecture weekly
1 x 50-minute tutorial weekly
1 SCRN1000 - Film Form and Analysis
1a SCRN1002 - Media Histories
1b MDIA1002 - Inter-Media
1c 4.5 units of first level SCME topics
Must Satisfy: ((1 or 1a or 1b or 1c))
Topic description
This topic surveys some of the major approaches to media and audience - including media effects and structural models (e.g., gender, class, ethnicity), interpretive, filmic and televisual spectatorship, fan-based - and methods for conducting audience research. We will consider the potentials and limitations of each of these, and the challenges which newer media pose to various conceptions of audience.
Educational aims
This topic aims to:

  • introduce students to key concepts and major debates in audience studies

  • develop a vocabulary and theoretical framework for discussing media audiences, and audience research methods

  • develop skills in reading, analysis, listening, facilitation, and writing
Expected learning outcomes
On completing this topic, students will:

  • be familiar with key concepts, debates and methods in contemporary audience studies and be able to critically interrogate these

  • have demonstrated developing skills in oral and written communication