1 x 4-day intensive workshop per semester
Admission into MAIRE/C-Master of Arts (International Relations in Economy and Trade) by coursework
Topic description

This topic covers the concepts and skills required for managers to formulate and implement an effective strategic plan efficiently to attain a sustainable competitive advantage in the contemporary international business environment. These concepts have particular relevance to managers and executives in economies undergoing significant economic changes in effectively managing resources in widely differing contextual environments. The topic considers the primary functions of strategic managers as they work to achieve the required performance outcomes. The topic first demonstrates the association of vision/mission with the strategy, the relevance of ethics, social responsibility and sustainability, and the importance of information about global markets and internal/external environmental scanning in strategic planning. Then it covers the sequence of the strategy development process with the emphasis on strategy formulation, implementation and evaluation.

Educational aims

This topic aims to provide students with a solid understanding of a wide range of strategic management theory and practice as a resource which can be applied to business or state-owned enterprises as they develop into modern competitive outcomes-focused organisations.

Expected learning outcomes
On completion of this topic you will be expected to be able to:

  1. Have a working knowledge of a wide range of management concepts and models
  2. Identify and select appropriate management concepts and models for particular management situations
  3. Have a clear understanding of the roles, functions and responsibilities of a manager
  4. Have the knowledge and skills to effectively manage change in an organisation and to overcome and minimise conflict which frequently arises in an organisation undergoing change