This topic inspires students to apply creativity, entrepreneurial thinking and analytic tools to create durable solutions to societal challenges, locally, nationally and globally. It appears that a business oriented around a mission or purpose can create competitive advantage, as it encourages customers to want to purchase from them, employees to want to work for them and partners to want to collaborate with them. Whether starting a mission-oriented, for-profit, social impact venture or transforming a charity or government department to become opportunity driven, accountable to measurable impacts and beholden to financial discipline, social ventures have proven to be a powerful approach to solving social problems. Students explore how social entrepreneurs apply an entrepreneurial mindset of innovation, risk taking and large scale transformation to social problem solving. Project driven, students will extend on their economic analysis, by applying practical (social media) interactive tools for story-telling, spreading the word and community building.
This topic aims to develop a better understanding of the role of the social enterprise and social innovation in creating business opportunities that deliver social impact within a sustainable society. How can a social venture better solve, `customer jobs to be done? Students will learn how to create and test value propositions and apply early stage product/market development skills, tools and techniques facilitated by a blend of lectures, discussions, cases, readings, video material, workshops and expert guest speakers.
Students develop their ability to tackle unfamiliar problems within individual and group challenges. Working collaboratively in diverse groups they will be given the opportunity to articulate and present their research and findings, demonstrating social sensitivity and a framework for ethical reasoning. Students will be encouraged to exercise intellectual independence to be critical and reflective learners and use the growing experience with social entrepreneurship to enhance strategic, management and innovation skills.