Whether interested in launching new ventures or transforming existing businesses, 'From Innovation to Impact' develops students' capacity to go beyond "thinking big" to "making an impact". This topic examines two key factors in moving innovations towards market and user adoption: 1) an agile, "go-to-market" strategy 2) a scalable, repeatable business model. Students will consider how market and industry landscapes and value chains impact routes to markets and go-to-market strategies. Using the business model canvas methodology, students will learn to evaluate which business model best fits a particular opportunity and/or enterprise. Working on an existing opportunity, either the student's own or that of an organisation, students will explore the cutting-edge concepts, skills, know-how, attitudes and innovative alternatives relevant for designing a successful business model and go-to-market strategy for a new venture or early-stage innovation project.
This topic aims to develop students' propensity to act as informed decision makers and engage in agile business planning. It helps students understand how, and based on which criteria, entrepreneurs, corporate intrapreneurs and innovators make business model decisions in rapidly changing environments. It introduces students to the range of pathways and options available for commercialisation of new products, services and initiatives. Students will consider how to align commercialisation roadmaps and business models in order to maximise market impact. Application driven, with students working individually and in project teams, the topic will combine theoretical principles with practical steps to shepherd each student's innovation idea from concept to full definition. Throughout this process, students will develop their capacity to make evidence-based decisions and to plan strategically and with agility.
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