Year
2021
Units
4.5
Contact
On Campus
1 x 3-hour workshop weekly

Distance Online
1 x 3-hour online workshop weekly
Enrolment not permitted
INNO9015 has been successfully completed
Topic description

Whether interested in launching new ventures or transforming existing businesses, 'From Innovation to Impact' develops students' capacity to go beyond "thinking big" to "making an impact". This topic examines two key factors in moving innovations towards market and user adoption: 1) an agile, "go-to-market" strategy 2) a scalable, repeatable business model. Students will consider how market and industry landscapes and value chains impact routes to markets and go-to-market strategies. Using the business model canvas methodology, students will learn to evaluate which business model best fits a particular opportunity and/or enterprise. Working on an existing opportunity, either the student's own or that of an organisation, students will explore the cutting-edge concepts, skills, know-how, attitudes and innovative alternatives relevant for designing a successful business model and go-to-market strategy for a new venture or early-stage innovation project.

Educational aims

This topic aims to develop students' propensity to act as informed decision makers and engage in agile business planning. It helps students understand how, and based on which criteria, entrepreneurs, corporate intrapreneurs and innovators make business model decisions in rapidly changing environments. It introduces students to the range of pathways and options available for commercialisation of new products, services and initiatives. Students will consider how to align commercialisation roadmaps and business models in order to maximise market impact. Application driven, with students working individually and in project teams, the topic will combine theoretical principles with practical steps to shepherd each student's innovation idea from concept to full definition. Throughout this process, students will develop their capacity to make evidence-based decisions and to plan strategically and with agility.

Expected learning outcomes
On completion of this topic you will be expected to be able to:

  1. Understand the fundamentals of business model innovation and go-to-market strategies with the potential to disrupt markets
  2. Consider the multiple pathways available for commercialisation of innovative products and services
  3. Explain how business models work in different types of organisations - i.e. established firms, governments, NGOs, and startups
  4. Understand creative and analytic tools for identifying, evaluating and selecting an appropriate business model and practice applying to proposed venture
  5. Gain experience developing plausible resource- and financial projections
  6. Gain experience developing pathways for go-to-market strategies
  7. Present a compelling business case for commercialisation

Key dates and timetable

(1), (2)

Each class is numbered in brackets.
Where more than one class is offered, students normally attend only one.

Classes are held weekly unless otherwise indicated.

FULL

If you are enrolled for this topic, but all classes for one of the activities (eg tutorials) are full,
contact your College Office for assistance. Full classes frequently occur near the start of semester.

Students may still enrol in topics with full classes as more places will be made available as needed.

If this padlock appears next to an activity name (eg Lecture), then class registration is closed for this activity.

Class registration normally closes at the end of week 2 of each semester.

Classes in a stream are grouped so that the same students attend all classes in that stream.
Registration in the stream will result in registration in all classes.
  Unless otherwise advised, classes are not held during semester breaks or on public holidays.