This topic explores the creation of value and impact from innovation in a social justice context. Two cultures are at play in the field of social justice innovation: an age-old culture of charity, and a more contemporary culture of entrepreneurial problem solving. Students explore how social entrepreneurs apply an entrepreneurial mindset of innovation, risk taking and large-scale transformation to social justice problem solving with the potential to build business models with a focus on social justice that generate rapid and sustained social impact. Project driven, students will extend on their economic analysis of social justice innovation in practice, by applying practical (social media) interactive tools for story-telling, spreading the word and community building to the development and user-testing of their own social justice innovation.
This topic aims to help students develop a better understanding of the role of the social enterprise and social innovation in creating business opportunities that deliver social justice impact. How can a social venture better solve, 'customer jobs to be done', creating sustainable commercial and social value in the market (product-market fit)? Students will learn how to create and test value propositions and apply early stage product/market development skills, tools and techniques facilitated by a blend of seminars, discussions, cases, readings, video material, and workshop activities.
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