1 x 2-hour seminar weekly
9 units of Level 1 topics
Assignment(s), Project, Oral
Topic description
This topic provides students with principles and theories of crisis communication in organisatons. It examines the function of communication in professional settings, through analysis of case studies and real world situations and explores the role of different strategies and media in completing successful crisis management projects in a range of organisations. These explorations may include study of public relations campaigns, reputation management, and strategic leadership practices.
Educational aims

This topic aims to provide students with the ability to:

  • Analyze the communication-driven actions and behaviours associated with organisations
  • Critically evaluate decisions made in communicating about and managing a crisis
  • Analyze ethical factors in organisational communication
  • Understand best practices in crisis and reputation management
  • Understand the causes of misunderstanding and miscommunication in organisational contexts and be prepared to avoid them
Expected learning outcomes
On completion of this topic you will be expected to be able to:

  1. Apply techniques and skills acquired in the degree in a professional context
  2. Evaluate their own role in a professional setting
  3. Analyse strengths and weakness of their chosen project
  4. Communicate issues related to their industry context, both verbally and in writing