BUSN9243 International Marketing and Export Management

This topic introduces students to various aspects of international marketing and export management. The topic will include the fundamentals of international marketing, export market selection and entry, product and pricing decisions, financing and methods of payments, and promotion and marketing communications in overseas markets.

This topic aims to:

• Identify key elements in the selection of export markets
• Examine various aspects of international marketing and export management
• Explain the fundamentals of international marketing
• Analyse export market selection and entry, product and pricing decisions
• Examine financing options and methods of payment
• Identify key promotion and marketing communications in overseas markets

1. Understand key international marketing concepts
2. Carry out the research necessary for effective international marketing
3. Design sustainable export marketing strategies
4. Create well-structured outcomes focused strategic international business reports