BUSN3055 Strategic Management

This topic is about competitive advantage and the fundamentals of realising and sustaining an 'above-normal' profit. The significance of both external and internal environments of an organisation are explored, including concepts such as Michael Porter's Five Forces model and the resource-based view of the entity. Specific areas covered include: the importance of organisational strategy in determining performance; competitive rivalry and responses; mergers, acquisitions and strategic alliances; innovation; globalisation as a strategy; product positioning, strategic marketing and competitive pricing. Case studies are used to illustrate concepts.

This topic aims to provide students with a solid understanding of the fundamentals of strategic planning and management as it applies to businesses operating in modern competitive environments.

1. Understand the importance of organisational strategy in determining firm performance
2. Understand the importance of stakeholders’ approach and how to incorporate into strategies
3. Apply strategy theories, concepts and frameworks
4. Analyse internal and external environment