This topic is about competitive advantage and the fundamentals of realising and sustaining an 'above-normal' profit. The significance of both external and internal environments of an organisation are explored, including concepts such as Michael Porter's Five Forces model and the resource-based view of the entity. Specific areas covered include: the importance of organisational strategy in determining performance; competitive rivalry and responses; mergers, acquisitions and strategic alliances; innovation; globalisation as a strategy; product positioning, strategic marketing and competitive pricing. Case studies are used to illustrate concepts.
This topic aims to provide students with a solid understanding of the fundamentals of strategic planning and management as it applies to businesses operating in modern competitive environments.
Timetable details for 2021 are no longer published.
This information is from current details held on the Student Information System. Please report any errors or omissions to the relevant College Office.
You consent to the use of our cookies if you proceed.