1 x 1-hour lecture weekly
1 x 2-hour tutorial weekly
36 units of any topics at any level
Enrolment not permitted
BUSN3006 has been successfully completed
Course context
Bachelor of Business
Topic description
This topic includes investigation into: technology infrastructure, the macro environment, website evaluation, e-marketing, supply chain management, customer relationship management, security, e-business strategy and change management.
Educational aims
This topic aims to introduce students to the business concepts and models associated with E-Business. It is aimed at raising student awareness of the ways E-Business can impact on existing businesses, how E-Business can create new business and the issues facing consumers, business and society as a whole. Students will be introduced to the various E-Business models and how they relate to business strategy.

Students will learn how E-Business is transforming traditional business practices, and be able to identify the potential for existing businesses to utilise E-Business to improve their competitiveness.
Expected learning outcomes
On completion of this topic students should be able to:
  • describe e-business and the various online business models
  • demonstrate an understanding of e-business infrastructure necessary for successful communications both within the organisation and with business partners
  • analyse and evaluate the effectiveness of websites
  • show an appreciation of contemporary social, legal and business issues associated with e-commerce
  • identify the types of online security threats and how they may be addressed
  • evaluate the main elements of Supply Chain Management and its relationship to the value chain
  • discuss how traditional marketing approaches may be integrated with e-marketing and e-CRM
  • outline the basic functions of online payment systems
  • apply a strategic approach to the adoption of e-commerce by existing businesses.