1 x 3-hour workshop weekly
Assumed knowledge
Marketing principles.
Class activities, Reports
Topic description

This topic will provide students with a fundamental understanding of the theories and practices in the field of sports marketing. Students will be equipped with knowledge and skills to market sports products, sports teams, and various stakeholders linked to sports management. It will prepare students to examine and apply marketing knowledge to sports and in sports.

Educational aims

This topic aims to provide students with in-depth knowledge of sports marketing theories, practices and develop skills to critically examine and analyse marketing in sports and of sports.

Expected learning outcomes
On completion of this topic you will be expected to be able to:

  1. Use fundamental concepts in marketing principles and consumer behaviour in sports context
  2. Understand and identify markets of sports equipment, teams, players and organisations
  3. Examine and evaluate the marketing practices of sport-related offerings
  4. Identify the characteristics of sport and relate these to marketing theory and practice
  5. Formulate appropriate marketing strategies for sporting products, team, events or organsation