This topic will provide students with a fundamental understanding of the theories and practices in the field of sports marketing. Students will be equipped with knowledge and skills to market sports products, sports teams, and various stakeholders linked to sports management. It will prepare students to examine and apply marketing knowledge to sports and in sports.
This topic aims to provide students with in-depth knowledge of sports marketing theories, practices and develop skills to critically examine and analyse marketing in sports and of sports.
Timetable details for 2021 are no longer published.