1 x 3-hour workshop weekly
1 1 of ECON1002, BUSN1007, BUSN1013, BUSN1204
2 18 Units of BUSN topics
Must Satisfy: (1 and 2)
Enrolment not permitted
BUSN2014 has been successfully completed
Topic description

This topic is designed to introduce students to those areas of microeconomic analysis which are most relevant to the key types of decisions undertaken by business organisations of various types in an economic environment undergoing continuing change. The emphasis is particularly suitable for students whose major interests are in areas such as commerce, finance, management, marketing and international business. Specific attention will be paid to: business strategy; consumer and firm decision-making; attributes of goods and services; market segmentation; motivation of workers; structures of organisations.

Educational aims

This topic aims to make students aware of broad issues in the management field and provide them with some requisite skills from applied microeconomics to analyse them.

Expected learning outcomes
On completion of this topic you will be expected to be able to:

  1. Demonstrate that you understand the basic theory and principles of applied microeconomics
  2. Apply these principles to solve real world business problems
  3. Identify the economic or organisational reason for a problem confronting a business manager and determine what instruments can be used to confront the problem