This topic is designed to introduce students to those areas of microeconomic analysis which are most relevant to the key types of decisions undertaken by business organisations of various types in an economic environment undergoing continuing change. The emphasis is particularly suitable for students whose major interests are in areas such as commerce, finance, management, marketing and international business. Specific attention will be paid to: business strategy; consumer and firm decision-making; attributes of goods and services; market segmentation; motivation of workers; structures of organisations.
This topic aims to make students aware of broad issues in the management field and provide them with some requisite skills from applied microeconomics to analyse them.
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