This topic focuses on the notion of entrepreneurship, its importance in the economic system, and on the skills and knowledge required to be a successful entrepreneur. Specific issues covered include: defining and understanding entrepreneurship; the role and importance of small and medium enterprises (SMEs) in modern market-based economies; planning a new business venture; competitive advantage, marketing strategies and financing options; and forms of business ownership. The importance of entrepreneurial activity in promoting economic growth is also considered as is the relevance of entrepreneurial concepts to managing larger businesses.
This topic aims to:
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