Master of Business (Marketing)

The Master of Business (Marketing) is a 72-unit program which is offered by the College of Business, Government and Law.

Students who have completed the Graduate Diploma in Business Administration normally receive credit for up to 36 units of topics towards the Masters degree.

Alternatively, students enrolled directly in the Masters program may choose only to meet the requirements for the Graduate Certificate or Graduate Diploma and exit with that qualification.

• Admission requirements
• Course aims
• Learning outcomes
• Program of study

Admission requirements

Applicants will normally hold a bachelor degree or equivalent qualification from an approved tertiary institution OR have completed the Graduate Diploma in Business.

Applicants who have completed

• a bachelor degree in a business discipline or a discipline related to their chosen specialisation; or
• a bachelor degree which includes a major in business, commerce, marketing or management; or
• a graduate certificate in a business discipline

at an approved institution may be eligible to follow a 54 unit study program and complete the degree in 1.5 years full time or equivalent part time.

The Dean (Education) may, under certain circumstances and subject to specific conditions, admit others who can show evidence of fitness for candidature.

Course aims

The course is designed to provide a strong foundation of business and marketing knowledge, competencies and capabilities to support ethical, global business management and leadership of organisations. Students will be exposed to the application of theory to a range of organisation types including private sector business organisations, not-for-profit organisations and public organisations. Through experiential learning techniques students will develop business and marketing knowledge and competencies to conduct independent research, carry out industry and discipline related projects, and relate their learning to authentic  problems and issues encountered by organisations.

Learning outcomes

Graduates of the Master of Business (Marketing) will be able to:

• explain the role of economics, accounting, financial management and human resource management in marketing decision making, planning and management of organisations
• analyse the potential risks, opportunities and impact of local and global environments and events on the marketing operations, strategic management and leadership of organisations
• apply theoretical and technical merketing knowledge and competencies to critical analysis of operational and strategic management in organisations, including ensuring fiscally responsible and sustainable compliance with legal, regulatory and governance obligations
• apply contemporary and innovative strategic marketing management practices compatible with organisational sustainability, ethical behaviour and effective workforce relations
• apply appropriate research methods to conduct projects to identify creative solutions to authentic marketing problems in/of organisations
• manage time, tasks, self and others effectively to complete projects individually and in collaboration with a diverse team
• present theoretical concepts and complex ideas in both written and verbal formats appropriate for a range of specialist and non-specialist stakeholder audiences

Program of study

To qualify for the Master of Business (Marketing) specialisation, a student must complete 72 units with a grade of P or NGP or better in each topic, according to the program of study below, unless granted credit for previous study.

Core - Year 1 topics

36 units comprising:

 BUSN9022  Marketing Principles  (4.5 units)
 BUSN9035  Business Accounting  (4.5 units)
 BUSN9116  Economics for Business  (4.5 units)
 BUSN9119  Financial Management (4.5 units)
 BUSN9235  Managing Negotiations  (4.5 units)
 BUSN9239B  International Business in the Asia Pacific Region  (4.5 units)
 BUSN9243  International Marketing and Export Management  (4.5 units)
 BUSN9248  Managing People  (4.5 units)

Core - Year 2 topics

36 units comprising:

 BUSN9017  Marketing Strategy and Decision Making  (4.5 units)
 BUSN9019  Applied Research Methods in Business  (4.5 units)
 BUSN9125A  Industry Project  (9 units)
 BUSN9126  Industry Placement  (4.5 units)
 BUSN9229  Sustainability and Ethics in Management  (4.5 units)
 BUSN9234  Project Management  (4.5 units)
 BUSN9264  Consumer Behaviour  (4.5 units)