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The Master of Business Administration (Tourism) is a 54-unit program which is part of the Graduate Program in Business Administration offered by the College of Business, Government and Law.
This specialisation articulates with the 18-unit Graduate Certificate in Business Administration and the 36-unit Graduate Diploma in Business Administration (Tourism) specialisation, and the sequentially developed topics allow progression through the three awards.
Students who have completed the Graduate Diploma normally receive credit for up to 36 units of topics towards the Masters degree.
Alternatively, students enrolled directly in the Masters program may choose only to meet the requirements for the Graduate Certificate or Graduate Diploma and exit with that qualification.
Applicants will normally hold a bachelor degree or equivalent qualification from an approved tertiary institution OR have completed the Graduate Diploma in Business Administration.
Applicants are also required to have at least three years of work experience.
However, the Dean (Education) may, under certain circumstances and subject to specific conditions, admit others who can show evidence of fitness for candidature.
The course is designed to provide a strong foundation of business knowledge, skills and attitudes to support ethical, global business management of organisations including private sector business organisations, not-for-profit organisations and public organisations. Through experiential learning techniques students will develop knowledge and skills to conduct independent research, carry out industry and discipline related projects, with an emphasis on the tourism industry, and relate their learning to their individual business experience.
Graduates of the MBA (Tourism) will be able to:
- Explain the role of and apply economics, accounting, financial management, human resource management and marketing knowledge and skills in decision making and management of organisations.
- Recognise the potential impact of local and global economic conditions and events, with emphasis on the Asia Pacific region, on the operations and strategic management of organisations.
- Apply sound financial management techniques and analytical skills to authentic operations and strategic management issues of organisations.
- Apply contemporary strategic management practices compatible with organisational sustainability, ethical behaviour and effective workforce relations.
- Describe a range of research methods useful in the conduct of industry and organisation based projects, and discuss their benefits and limitations.
- Work both individually and in groups to conduct business research and critically evaluate the findings to solve business related problems.
- Present theoretical concepts and complex ideas in both written and verbal formats appropriate for a range of stakeholder audiences.
- Relate and apply their knowledge and skills to the toursim industry.
Program of study
To qualify for the Master of Business Administration (Tourism) specialisation, a student must complete 54 units with a grade of P or NGP or better in each topic, according to the program of study below, unless granted credit for previous study.
Core topics and specialisation topic choices are detailed below.
Core - Year 1 & 2 topics
40.5 units comprising:
BUSN9226 Accounting for Managers (4.5 units)
BUSN9227 Financial Management (4.5 units)
BUSN9228 Strategic Marketing (4.5 units)
BUSN9229 Sustainability and Ethics in Management (4.5 units)
BUSN9230 Economics for Business (4.5 units)
BUSN9231 Global Business Context: An Asia Pacific Focus (4.5 units)
BUSN9248 Managing People (4.5 units)
BUSN9254 Business Research Methods and Project (4.5 units)
BUSN9261 Strategic Management (4.5 units)
Option - Year 1 & 2 topics
plus 13.5 units selected from the following:
TOUR8111 Essentials of Festival and Event Design and Management (4.5 units)
TOUR8114 Tourism Research Methods (4.5 units)
TOUR8115 Essentials of Interpretation (4.5 units)
TOUR8116 Essentials of Tourism (4.5 units)
TOUR8117 Essentials of Interpretive Tour Guiding (4.5 units)
TOUR8118 Destination Image and Tourism (4.5 units)
TOUR8125 Issues in Contemporary Tourism (4.5 units)
BUSN9125A Industry Project (9 units)*
BUSN9258 International Study Tour (4.5 units)*
Or other topics as approved by the Program Director
* Enrolment into these topics requires approval from the Program Director.