New course commencing Semester 1, 2022
The Master of Media and Communication is a 72-unit program offered by the College of Humanities, Arts and Social Sciences. The course is normally completed over two years full-time, or the equivalent part-time.
It articulates with the 18-unit Graduate Certificate in Media and Communication and the 36-unit Graduate Diploma in Media and Communication, and the sequentially developed topics allow progression through the three awards.
Applicants must normally hold an approved Bachelor degree (or equivalent qualification) from an approved tertiary institution.
However, the Dean (Education) may, under certain circumstances and subject to specific conditions, admit others who can show evidence of fitness for candidature.
This course aims to provide students with the creative and practical skills required to design and produce marketing campaigns and collateral, including graphic, audio-visual and social media content to improve an organisation’s online presence. Students will also develop the capacity to analyse and assess the effectiveness of these campaigns.
On completion of this course you will be able to:
- design marketing campaigns and collateral with a focus on user experience
- analyse consumer behaviour to inform effective advertising and public relations
- develop skills in scriptwriting, video and audio production and editing, and post-production
- appraise the effectiveness of written and audio-visual communications across a variety of media
- influence the production of new multimedia content using skills in research and analysis
- evaluate changing trends in marketing and communications to future-proof communication and marketing strategies
Program of study
To qualify for the Master of Media and Communication, a student must complete 72 units with a grade of P or NGP or better in each topic, according to the program of study below.
Not all topics are necessarily available in a given year.
Core - Year 1 topics
27 units comprising:
COMS9004 Business Communication GE (4.5 units)
CREA7002 Professional Practice for the Creative Arts (4.5 units)
CREA9405 Cultural Policy and the Arts GE (4.5 units)
SCME8060 Screen Production Techniques A GE (4.5 units)
SCME9002 Social Media and Digital Platforms (4.5 units)
VEED9001 Digital Graphic Design Fundamentals (4.5 units)
Option - Year 1 topics
Select 9 units from the following:
HASS7001 Research Communication in Humanities, Arts and Social Sciences (4.5 units)
PHIL7340 Creativity and the Imagination (4.5 units)
SCME8003 Screen and Media Production 3, Minor Project (4.5 units)
SCME8009 Truth and Lies: Documentary Media GE (4.5 units)
SCME8014 Introduction to Screenwriting GE (4.5 units)
Core - Year 2 topics
22.5 units comprising:
COMS9003 Advertising and Public Relations GE (4.5 units)
CREA9406 Industry Project (9 units)
HASS9000 Industry or Community Placement in Humanities, Arts and Social Sciences (4.5 units)
LING9001 Intercultural Communication GE (4.5 units)
Option- Year 2 topics
Select 13.5 units from the following:
BUSN9228 Strategic Marketing (4.5 units)
BUSN9264 Consumer Behaviour (4.5 units)
EDUC9606 Planning Change in Organisations (4.5 units)
INDG9000 Indigenous Research Methodologies (4.5 units)
VEED9002 Motion Capture and Virtual Production (4.5 units)