The Master of Business (Marketing) is a 72-unit program which is offered by the College of Business, Government and Law.
Students who have completed the Graduate Diploma in Business Administration normally receive credit for up to 36 units of topics towards the Masters degree.
Alternatively, students enrolled directly in the Masters program may choose only to meet the requirements for the Graduate Certificate or Graduate Diploma and exit with that qualification.
Applicants will normally hold a bachelor degree or equivalent qualification from an approved tertiary institution OR have completed the Graduate Diploma in Business.
Applicants who have completed
at an approved institution may be eligible to follow a 54 unit study program and complete the degree in 1.5 years full time or equivalent part time.
The Dean (Education) may, under certain circumstances and subject to specific conditions, admit others who can show evidence of fitness for candidature.
The course is designed to provide a strong foundation of business and marketing knowledge, competencies and capabilities to support ethical, global business management and leadership of organisations. Students will be exposed to the application of theory to a range of organisation types including private sector business organisations, not-for-profit organisations and public organisations. Through experiential learning techniques students will develop business and marketing knowledge and competencies to conduct independent research, carry out industry and discipline related projects, and relate their learning to authentic problems and issues encountered by organisations.
Graduates of the Master of Business (Marketing) will be able to:
To qualify for the Master of Business (Marketing) specialisation, a student must complete 72 units with a grade of P or NGP or better in each topic, according to the program of study below, unless granted credit for previous study.
36 units comprising:
BUSN9022 Marketing Principles (4.5 units)
BUSN9035 Business Accounting (4.5 units)
BUSN9116 Economics for Business (4.5 units)
BUSN9119 Financial Management (4.5 units)
BUSN9235 Managing Negotiations (4.5 units)
BUSN9239B International Business in the Asia Pacific Region (4.5 units)
BUSN9243 International Marketing and Export Management (4.5 units)
BUSN9248 Managing People (4.5 units)
36 units comprising:
BUSN9017 Marketing Strategy and Decision Making (4.5 units)
BUSN9019 Applied Research Methods in Business (4.5 units)
BUSN9125A Industry Project (9 units)
BUSN9126 Industry Placement (4.5 units)
BUSN9229 Sustainability and Ethics in Management (4.5 units)
BUSN9234 Project Management (4.5 units)
BUSN9264 Consumer Behaviour (4.5 units)
Every effort has been made to ensure the information published on the Course Rule pages is accurate at the time of publication. Flinders University reserves the right to amend its curriculum without prior notice, and will update the Course Rules to reflect any amendments at the earliest opportunity.
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