Graduate Certificate in Media and Communication

New course commencing Semester 1, 2022

The Graduate Certificate in Media and Communication is an 18-unit program offered by the College of Humanities, Arts and Social Sciences.  The course is normally completed over one semester full-time, or the equivalent part-time.

It articulates with the 36-unit Graduate Diploma in Media and Communication and the 72-unit Master of Media and Communication, and the sequentially developed topics allow progression through the three awards.

• Admission requirements
• Course aims
• Learning outcomes
• Program of study
  

Admission requirements

Applicants must normally hold an approved Bachelor degree (or equivalent qualification) from an approved tertiary institution.

However, the Dean (Education) may, under certain circumstances and subject to specific conditions, admit others who can show evidence of fitness for candidature.

Course aims

This course aims to provide students with the practical skills required to design and produce marketing collateral, including graphic and social media assets.

Learning outcomes

On completion of this course you will be able to:

• design marketing collateral with a focus on user experience
• develop skills in digital graphic design and writing copy
  
• explore the process of video and audio production
  
• appraise written and audio-visual communications across a variety of media

Program of study

To qualify for the Graduate Certificate in Media and Communication, a student must complete 18 units with a grade of P or NGP or better in each topic, according to the program of study below.

Not all topics are necessarily available in a given year.

Core - Year 1 topics

9 units comprising:

SCME8060 Screen Production Techniques A GE (4.5 units)
VEED9001 Digital Graphic Design Fundamentals (4.5 units)

Option - Year 1 topics

Select 9 units from the following:

COMS9004 Business Communication GE (4.5 units)
CREA7002 Professional Practice for the Creative Arts (4.5 units)
HASS7001 Research Communication in Humanities, Arts and Social Sciences (4.5 units)
INDG9000 Indigenous Research Methodologies (4.5 units)
PHIL7340 Creativity and the Imagination (4.5 units)
SCME8003 Screen and Media Production 3, Minor Project (4.5 units)
SCME8009 Truth and Lies: Documentary Media GE (4.5 units)
SCME8014 Introduction to Screenwriting GE (4.5 units)
SCME9002 Social Media and Digital Platforms (4.5 units)