Bachelor of Media and Communication
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The Bachelor of Media and Communication requires three years of full-time study, or the equivalent part-time. The course is offered by the College of Humanities, Arts and Social Sciences.
Admission requirements
The minimum requirements for consideration for entry to all undergraduate courses are specified in detail in the University Entry Requirements.
Course aims
This course aims to provide students with:
- the knowledge and skills to be able to research, write, design and produce communication content for a range of media platforms
- knowledge of business concepts relevant to media and communication practices
- the ability to adapt written style for different audiences and purposes
- research, analytical and problem solving skills
- the ability to work both independently and collaboratively
- knowledge of media and communication workplaces and their contexts
- knowledge of the impact of globalisation on communication
- knowledge of the practical skills in the production of digital, print and broadcast texts
- knowledge of the value of ethical behaviour
Learning outcomes
On completion of this degree, graduates will be able to:
- research, write, design and publish in different media
- demonstrate knowledge of the business elements of communication and media practices
- evaluate critically the role of advertising, media and public relations in contemporary society, analyse their social effects and consequences, and use these to inform their own work
- demonstrate knowledge of communication processes in organisations
- critically analyse and produce a range of professional and journalistic genres
- demonstrate knowledge of international and intercultural contexts within communication.
Program of study
To qualify for the Bachelor of Media and Communication a student must complete 108 units, with a grade of P or NGP or better in each topic, according to the following program of study.
Core - Year 1 topics
BUSN1022 Marketing Principles (4.5 units)
COMS1001 Academic and Professional Communication (4.5 units)
COMS1003 Visual Communication (4.5 units)
COMS1004 Writing for Digital Environments (4.5 units)
SCME1002 Convergence Cultures (4.5 units)
SCME1003 Essential Multimedia (4.5 units)
Option - Year 1 topics
Select 9 units from:
BUSN1011 Accounting for Managers (4.5 units)
BUSN1012 Management, People and Organisations (4.5 units)
BUSN1019 Law for Business (4.5 units)
BUSN1021 Organisational Behaviour (4.5 units)
INNO1001 Innovative and Creative Thinking: Recognizing Opportunities (4.5 units)
LING1002 Language and Languages (4.5 units)
LING1501 How Language works (4.5 units)
PHIL1060 Critical Reasoning (4.5 units)
SCME1000 Film Form and Analysis (4.5 units)
SCME1001 Media and Society (4.5 units)
SOCI1010 Sociology of Everyday Life (4.5 units)
TOUR1101 Introduction to International Tourism Management (4.5 units)
TOUR1103 Event Design and Practice A (4.5 units)
Core - Year 2 topics
31.5 units comprising
BUSN2048 Social Media Marketing (4.5 units)
COMS2000 Organisational Communication (4.5 units)
COMS2002 Technical Writing (4.5 units)
COMS2003 Journalism (4.5 units)
SCME2004 Introduction to Digital Graphic Design (4.5 units)
SCME2100 Media Policy (4.5 units)
SCME2108 Multimedia Production 1 (4.5 units)
Option - Year 2 topics
Select 4.5 units from:
BUSN2020 Consumer Behaviour (4.5 units)
BUSN2033 Marketing Communications (4.5 units)
LING2103 Language, Culture and Communication (4.5 units)
PHIL2601 Ethics for Professionals (4.5 units)
SCME2101 Australian/Indigenous Media (4.5 units)
SCME2106 Narrative and Storytelling (4.5 units)
SCME2201 Interaction Design (4.5 units)
SCME3005 Digital Games (4.5 units)
WMST2014 Media and Cultural Identities: Gender, Race and Sexuality (4.5 units)
Core - Year 3 topics
27 units comprising
COMS3000 Workplace Experience in Communication (4.5 units)
COMS3004 Advertising and Public Relations Writing (4.5 units)
COMS3005 Writing for Business and the Public Sector (4.5 units)
ENGL2134 Publishing and Editing (4.5 units)
LING3105 Intercultural Communication (4.5 units)
SCME2005 Media Audiences (4.5 units)
Option - Year 3 topics
Select 9 units from:
BUSN3027 E-Business (4.5 units)
BUSN3030 Marketing Applications (4.5 units)
BUSN3041 Services Marketing (4.5 units)
BUSN3042 Strategic Marketing (4.5 units)
BUSN3043 Governance, Sustainability and Ethics (4.5 units)
POLI3103 Politics and the Internet (4.5 units)
SCME3007 Kids’ Media Cultures (4.5 units)
SCME3051 Introduction to Screenwriting (4.5 units)
SOCI3052 Sociology of Arts, Media and Culture (4.5 units)
Not all option topics are necessarily available in a given year.
Combined degrees
The Bachelor of Media and Communications may also be studied in a combined degrees program with a:
