The Bachelor of International Business (Wine, Spirits and Tourism) requires the completion of 3 years of full-time study (or the equivalent part-time. The course is offered by the College of Business, Government and Law.
Admission requirements
The minimum requirements for consideration for entry to all undergraduate courses are specified in detail in the University Entry Requirements.
Course aims
This course aims to:
- Provide students with a broad-based understanding of the critical business aspects of the wine sector both domestically and internationally
- Support development of knowledge and skills to undertake market analysis and make recommendations
- Enable students to apply general theory, problem solving and analysis methods to the wine and wine tourism sector issues and formulate basic recommendations
- Support development of competencies and capabilities for employability across a wide range of wine business tourism and stakeholder organisations.
Learning outcomes
On completion of this course students will be able to:
- Assess opportunities using a broad understanding of the varietals of wine grapes grown and wine styles produced in Australia and major international wine producing countries
- Analyse and assess domestic and international wine markets and formulate appropriate market entry and communications strategies
- Develop plans for business using understanding of the critical fundamental legal, financial, economic and strategic aspects of producing, exporting and retailing wines and spirits
- Defend a range of approaches to branding and marketing wine and spirits domestically and internationally using sound principles
- Assess the objective quality of wine and major spirits via sensory analysis and description
- Explain international wine and spirits industry terminology
- Explain principles and processes involved in growing wine grapes and wine making
- Develop a wine tourism campaign
Program of study
To qualify for the Bachelor of International Business (Wine, Spirits and Tourism), a student must complete 108 units with a grade of P or NGP or better in each topic, according to the program of study below. Not all topics necessarily are available in a given year.
Students must complete 108 units comprised of:
- 90 units Core topics
- 18 units of Option topics
Core - Year 1 topics
Students must undertake 31.5 units comprising:
BUSN1011 Accounting for Managers (4.5 units)
BUSN1013 Economics for Business (4.5 units)
BUSN1101 Wines of the World (4.5 units)
BUSN1102 The Business of Growing Wine Grapes (4.5 units)
BUSN1103 Legal Signposts in Wines and Spirits Business (4.5 units)
INNO2004 From Intuition to Insight: Validating Desirability, Feasibility and Viability (4.5 units)
And 4.5 units selected from:
INNO1001 Innovative and Creative Thinking: Recognising Opportunities (4.5 units) OR
INNO1004 Creative Thinking & Problem Solving: Finding & Framing Problems Worth Solving (4.5 units)
Option - Year 1 topics*
Plus 4.5 units selected from:
BUSN1009 Quantitative Methods (4.5 units)
BUSN1012 Management, People and Organisations (4.5 units)
BUSN1019 Law for Business (4.5 units)
BUSN1021 Organisational Behaviour (4.5 units)
BUSN1022 Marketing Principles (4.5 units)
TOUR1103 Introduction to Events (4.5 units)
Core - Year 2 topics
Students must undertake 36 units comprising:
BUSN2046 Operations and Supply Chain Management (4.5 units)
BUSN2101 Developing an International Wine Brand (4.5 units)
BUSN2102 The Business of Making Wine (4.5 units)
BUSN2104 Wine and Spirits in a Digital World (4.5 units)
BUSN2103 Assessing Domestic and International Wine and Spirits Markets for Profitability (4.5 units)
BUSN2105 Wine Evaluation, Rating and Pricing (4.5 units)
BUSN2106 Successful Strategies for Wine Tourism (4.5 units)
BUSN3037 Import-Export Theory and Practice (4.5 units)
Core - Year 3 topics
Students must undertake 22.5 units comprising:
BUSN3044 Industry Placement (4.5 units)
BUSN3055 Strategic Management (4.5 units)
BUSN3065 The Future of Work in the Digital Age (4.5 units)
BUSN3101 Selling Wine and Spirits (4.5 units)
BUSN3102 Wine Tourism 4.0 (4.5 units)
Option - Year 3 topics*
Plus 13.5 units selected from the topics below, of which no more than 9 units can be at Level 2:
BUSN2047 International Study tour (4.5 units)
BUSN2107 Domestic Study Tour (Wine Business) (4.5 units)
TOUR2101 Place, Culture and Tourism (4.5 units)
TOUR2103 Event Design and Management (4.5 units)
BUSN3051 International Marketing 4.5 units)
BUSN3052 Leadership in Business and Society (4.5 units)
BUSN3056 International Trade (4.5 units)
BUSN3061A Industry Project (9 units)
*Students may be able to study alternative topics with approval from the Course Coordinator
Honours
Refer to Bachelor of Business (Honours)
