The Bachelor of Communication and Professional Writing requires three years of full-time study, or the equivalent part-time. The course is offered by the College of Humanities, Arts and Social Sciences.
Admission requirements
The minimum requirements for consideration for entry to all undergraduate courses are specified in detail in the University Entry Requirements.
Course aims
This course aims to provide students with:
- the knowledge and skills to be able to research, write, design and produce communication content for a range of media platforms;
- communication skills and the ability to present information in a variety of disciplines and collaborative situations;
- research, analytical and problem solving skills;
- the ability to work both independently and collaboratively;
- the skills and knowledge to connect across geographical, disciplinary, social and cultural boundaries;
- an understanding of the value of ethical behaviour.
Learning outcomes
Upon graduating, students will:
- have developed knowledge and skills to research, write, design and publish in different media;
- be able to initiate, plan, design and deliver effective communication in a range of different media;
- be able to evaluate critically the role of communication and media in contemporary society, analyse the social effects and consequences; and use these to inform their own work;
- have developed a knowledge of communication and communication practices, and the skills and ability to apply critical, analytical, research and problem solving skills; and
- have developed knowledge of international and intercultural contexts within communication.
Program of study
To qualify for the Bachelor of Communication and Professional Writing a student must complete 108 units, with a grade of P or NGP or better in each topic, according to the following program of study.
Core - Year 1 topics
27 units comprising
COMS1001 Academic and Professional Communication (4.5 units)
COMS1003 Visual Communication (4.5 units)
BUSN1022 Marketing Principles (4.5 units)
PROF1001 Professional Writing 1: Writing for Digital Environments (4.5 units)
SCME1002 Convergence Cultures (4.5 units)
SCME1003 Essential Multimedia (4.5 units)
Option - Year 1 topics
Select 9 units from:
BUSN1011 Accounting for Managers (4.5 units)
BUSN1012 Management, People and Organisations (4.5 units)
BUSN1019 Law for Business (4.5 units)
BUSN1021 Organisational Behaviour (4.5 units)
ENGL1101 Approaches to Literature (4.5 units)
ENGL1102 Literary Interpretations (4.5 units)
INNO1001 Innovative and Creative Thinking: Recognizing Opportunities (4.5 units)
LANG1002 Language and Languages (4.5 units)
LING1501 How Language works (4.5 units)
PHIL1060 Critical Reasoning (4.5 units)
SCME1000 Film Form and Analysis (4.5 units)
SCME1001 Media and History (4.5 units)
SOCI1010 Sociology of Everyday Life (4.5 units)
Core - Year 2 topics
31.5 units comprising
BUSN2048 Social Media Marketing (4.5 units)
COMS2000 Practicum/Project in Communication 1 (4.5 units)
PROF2002 Professional Writing 2: Technical Writing (4.5 units)
PROF2003 Professional Writing 3: Journalism (4.5 units)
SCME2004 Introduction to Digital Graphic Design (4.5 units)
SCME2100 Media Policy (4.5 units)
SCME2108 Multimedia Production 1 (4.5 units
Option - Year 2 topics
Select 4.5 units from:
BUSN2020 Consumer Behaviour (4.5 units)
BUSN2033 Marketing Communications (4.5 units)
ENGL2131 Twenty-First Century Literature: Texts and Contexts (4.5 units)
ENGL2141 Life Writing (4.5 units)
LING2103 Language, Culture and Communication (4.5 units)
PHIL2601 Ethics for Professionals (4.5 units)
SCME2101 Australian/Indigenous Media (4.5 units)
SCME2201 Interaction Design (4.5 units)
WMST2014 Media and Cultural Identities: Gender, Race and Sexuality (4.5 units)
Core - Year 3 topics
27 units comprising
COMS3000 Practicum/Project in Communication 2 (4.5 units)
ENGL2134 Publishing and Editing (4.5 units)
LEGL3112 Regulating Technology (4.5 units)
PROF3004 Professional Writing 4: Advertising and Public Relations (4.5 units)
PROF3005 Professional Writing 5: Writing for Business and the Public Sector (4.5 units)
SCME2005 Media Audiences (4.5 units)
Option - Year 3 topics
Select 9 units from:
BUSN3027 E-Business (4.5 units)
BUSN3030 Marketing Applications (4.5 units)
BUSN3041 Services Marketing (4.5 units)
BUSN3042 Strategic Marketing (4.5 units)
BUSN3043 Governance, Sustainability and Ethics (4.5 units)
LING3105 Intercultural Communication in Everyday Life (4.5 units)
POLI3103 Politics and the Internet (4.5 units)
SCME3007 Kids’ Media Cultures (4.5 units)
SCME3051 Introduction to Screenwriting (4.5 units)
SOCI3052 Sociology of Arts, Media and Culture (4.5 units)
Not all option topics are necessarily available in a given year.
Combined degrees
The Bachelor of Communication and Professional Writing may also be studied in a combined degrees program with a:
