The Bachelor of Business (Marketing) (Online Pathway) requires three years of full-time study (or the equivalent part-time) and the honours degree an additional year (or the equivalent part-time). The course is offered by the College of Business, Government and Law.
The minimum requirements for consideration for entry to all undergraduate courses are specified in detail in the University Entry Requirements.
This course provides students with the opportunity to develop broad knowledge and competencies to facilitate careers in business-related fields. Students will be encouraged and supported to develop transferable interpersonal and professional capabilities, including the capability to be reflective, self-evaluating and critically engaged. There is a particular focus on application of knowledge, competencies and capabilities to diverse and global business/organisational contexts. Students will apply their knowledge and competencies to a broad range of business/organisational practices including systems and processes, planning, production, operations and the use of current and emerging data and analytical practices.
Students successfully completing this course will be able to:
To qualify for the Bachelor of Business (Marketing) (Online Pathway) a student must complete 108 units with a grade of P or better or NGP in each topic. A minimum of 31.5 units, but no more than 45 units of Year 1 topics is to be included in the 108 units. Face to face topics are not able to be taken in the Online Pathway.
Students must complete:
Except with the permission of the Dean (Education), the course must be completed within ten consecutive years. Failure to do so may constitute evidence of unsatisfactory progress. Where permission is given to complete in more than ten consecutive years, there may be a requirement for additional coursework in order to ensure relevant and up-to-date knowledge.
45 units comprising:
BUSN1009 Quantitative Methods (4.5 units)
BUSN1011 Accounting for Managers (4.5 units)
BUSN1012 Management, People and Organisations (4.5 units)
BUSN1013 Economics for Business (4.5 units)
BUSN1019 Law for Business (4.5 units)
BUSN1022 Marketing Principles (4.5 units)
BUSN2019 International Business Context (4.5 units)
BUSN2038 Human Resource Management (4.5 units)
BUSN3055 Strategic Management (4.5 units)
INNO1004 Creative Thinking & Problem Solving: Finding & Framing Problems Worth Solving (4.5 units)
27 units comprising:
BUSN2020 Consumer Behaviour (4.5 units)
BUSN2028 Market Research (4.5 units)
BUSN3042 Strategic Marketing (4.5 units)
BUSN3051 International Marketing (4.5 units)
Plus 9 units selected from the following:
BUSN2033 Marketing Communications (4.5 units)
BUSN2048 Social Media Marketing (4.5 units)
BUSN3041 Services Marketing (4.5 units)
BUSN3044 Industry Placement (4.5 units)
Plus 27 units of BUSN topics, selected from the below:
BUSN1021 Organisational Behaviour (4.5 units)
BUSN2024 Sustainable Resource Management (4.5 units)
BUSN2032 HR Planning, Recruitment & Selection (4.5 units)
BUSN2039 International Business Management (4.5 units)
BUSN2044 Managing Diversity (4.5 units)
BUSN2046 Operations & Supply Chain Management (4.5 units)
BUSN3037 Import Export Theory & Practice (4.5 units)
BUSN3050 International HRM (4.5 units)
BUSN3052 Leadership in Business & Society (4.5 units)
BUSN3056 International Trade (4.5 units)
BUSN3059 HR Strategy & Change Management (4.5 units)
Plus 9 units of online option topics selected from:
COMS1001 Academic and Professional Communication (4.5 units)
HIST1203 Creating a Nation: A Brief History of Australia to 1939 (4.5 units)
INTR2100 Reimagining the Global South (4.5 units)
PROF1001 Writing for Digital Environments (4.5 units)
PSYC1108 The Psychology of Surviving and Thriving (4.5 units)
Refer to Bachelor of Business (Honours)
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