The Master of Accounting and Marketing is a 72-unit program offered by the College of Business, Government and Law.
Applicants must have completed a Bachelor’s degree or equivalent qualification in any discipline (other than accounting degree accredited in Australia) from an approved tertiary institution.
Applicants with an Australian accredited degree in accounting are not eligible for admission into the Master of Accounting and Marketing. However, the Dean (Education) may, under certain circumstances and subject to specific conditions, admit others who can show evidence of fitness for candidature.
The course is designed to provide a strong foundation of business, accounting and marketing knowledge, competencies and capabilities to support ethical, global business management and leadership of organisations. Students will be exposed to the application of theory to a range of organisation types including private sector business organisations, not-for-profit organisations and public organisations. Through experiential learning techniques students will develop knowledge and competencies to conduct independent research, carry out industry and discipline related projects, and relate their learning to authentic accounting problems and issues encountered by organisations.
Students successfully completing this course will be able to:
To qualify for the Master of Accounting and Marketing, a student must complete 72 units with a grade of P or NGP or better in each topic, according to the following program of study. Not all topics are necessarily available in a given year.
72 units of core topics:
BUSN9017 Marketing Strategy and Decision Making (4.5 units)
BUSN9019 Applied Research Methods in Business (4.5 units)
BUSN9022 Marketing Principles (4.5 units)
BUSN9113 Accounting Fundamentals (4.5 units)
BUSN9114 Information Systems and Accounting Processes (4.5 units)
BUSN9115 Quantitative Methods (4.5 units)
BUSN9116 Economics for Business (4.5 units)
BUSN9117 Management and Cost Accounting (4.5 units)
BUSN9118 Financial Accounting Issues (4.5 units)
BUSN9119 Financial Management (4.5 units)
BUSN9120 Corporate Accounting (4.5 units)
BUSN9121 Auditing and Assurance (4.5 units)
BUSN9122 Perspectives on Taxation Law (4.5 units)
BUSN9123 Principles of Commercial Law (4.5 units)
BUSN9243 International Marketing and Export Management (4.5 units)
BUSN9264 Consumer Behavior (4.5 units)
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