TOUR8119 Tourism Business Planning GE

2019

4.5

11 x 2-hour workshops per semester

1 Admission into GDPTRTR-Graduate Diploma in Tourism
1a Admission into MTRE-Master of Tourism and Events
1b Admission into GDPAHM-Graduate Diploma in Archaeology and Heritage Management
1c Admission into MAHM-Master of Archaeology and Heritage Management
1d Admission into MAHMA-Master of Archaeology and Heritage Management [1.5 years]
1e Admission into MTR-Master of Tourism
1f Admission into GDPTRE-Graduate Diploma in Tourism and Events
Must Satisfy: ((1 or 1a or 1b or 1c or 1d or 1e or 1f))

1 of PROF2102A, PROF8004, TOUR3106 has been successfully completed

The topic is designed to introduce students to the concepts and principles of business and strategic planning and their application in the tourism or event industries. It will provide opportunities for students to apply these principles to a range of projects and businesses connected with the tourism or event sectors.

The topic will introduce each stage of business planning including goal setting, situation analysis, organisational response and evaluation, leading to the development of an overall business plan suitable for a new venture business or an early stage innovation project in the tourism or event sectors.

This topic aims to:

1. Introduce the concepts and principles of strategic and business planning for both tourism and event sectors

2. Develop student understanding of the role and application of the essential concepts and stages of strategic and business planning and the importance of innovation

3. Develop student analytical, conceptual and creative thinking skills relevant to business, design and planning

4. Provide a holistic learning experience enabling students to be entrepreneurial and innovative through pitching a business idea and creating a new business in tourism or event sectors.

On completion of this topic, students will be expected to be able to:

1. Discuss familiarity with the concepts and principles of strategic and business planning

2. Identify appropriate objectives and strategies for business or projects in a sector relevant to their area of study

3. Apply their knowledge of business planning concepts and principles to real world examples

4. Develop a business plan to achieve a desired outcome.