1 x 2-hour seminar weekly
1 Admission into GCARCH-Graduate Certificate in Archaeology
1a Admission into GCCHM-Graduate Certificate in Cultural Heritage Management
1b Admission into MTRE-Master of Tourism and Events
1c Admission into GDPSM-Graduate Diploma in Screen and Media Production
1d Admission into MSM-Master of Screen and Media Production
1e Admission into GDPTRTR-Graduate Diploma in Tourism
1f Admission into GDPAHM-Graduate Diploma in Archaeology and Heritage Management
1g Admission into MAHM-Master of Archaeology and Heritage Management
1h Admission into MAHMA-Master of Archaeology and Heritage Management [1.5 years]
1i Admission into MSMA-Master of Screen and Media Production [1 year]
1j Admission into MSMI-Master of Screen and Media Production [1.5 years]
1k Admission into MTR-Master of Tourism
1l Admission into GDPTRE-Graduate Diploma in Tourism and Events
Must Satisfy: ((1 or 1a or 1b or 1c or 1d or 1e or 1f or 1g or 1h or 1i or 1j or 1k or 1l))
Enrolment not permitted
1 of CUTU2000, CUTU8507, TOUR2101 has been successfully completed
Topic description

This topic is designed to explore the inter-connections between place, image, culture and tourism.

The topic draws on a range of theory and practice to examine the relationships between disciplines of cultural geography, sociology, psychology, cultural studies, management and marketing, and tourism.

Educational aims

This topic aims to:

  • Provide opportunities to understand the concept of destination image, sense of place, and its role in sustainable tourism planning, management and marketing
  • Develop an understanding of the complex relationships between image, sense of place, culture and tourism
  • Analyse and apply theoretical frameworks of destination image and place attachment to international and local case studies of tourism sites and destinations
  • Enhance abilities in critical thinking and problem solving, both as individuals and in groups
Expected learning outcomes
On completion of this topic you will be expected to be able to:

  1. Identify and discuss components of destination image, sense of place authenticity and commodification
  2. Analyse the elements of destination image and sense of place, and to assess their relationship with tourist experience and behaviour
  3. Discuss and critique appropriate strategies for destination management and marketing
  4. Apply conceptual and theoretical concepts and frameworks to real international/local examples

Key dates and timetable

(1), (2)

Each class is numbered in brackets.
Where more than one class is offered, students normally attend only one.

Classes are held weekly unless otherwise indicated.


If you are enrolled for this topic, but all classes for one of the activities (eg tutorials) are full,
contact your College Office for assistance. Full classes frequently occur near the start of semester.

Students may still enrol in topics with full classes as more places will be made available as needed.

If this padlock appears next to an activity name (eg Lecture), then class registration is closed for this activity.

Class registration normally closes at the end of week 2 of each semester.

Classes in a stream are grouped so that the same students attend all classes in that stream.
Registration in the stream will result in registration in all classes.
  Unless otherwise advised, classes are not held during semester breaks or on public holidays.