1 x 3-hour seminar weekly
TOUR1103 - Introduction to Events
Enrolment not permitted
TOUR8122 has been successfully completed
Topic description

The topic will build on the knowledge and skills gained in previously studied topic(s) and will explore planning considerations and issues for different types of events, as well as introduce higher level concepts and principles such as strategic planning and project management. Event marketing and operations will also be discussed as critical elements of the event design. The topic will introduce proposals and bids for festivals and events, current industry practice and those elements contained in a bid or proposal that will maximise its potential for success.

Educational aims

This topic aims to:

  • Provide an understanding of the role and application of design in events and festivals to an advanced level
  • Provide knowledge and the skills to develop effective event designs
  • Introduce the concepts and principles of effective graphic and web design and their applications and uses within a festival and event context
  • Further develop conceptual development and management skills in the creation of design briefs for the marketing of festivals and events on and offline
  • Introduce the concepts and principles of effective bidding and tendering for events and festivals and to assist students to develop their proposal and bid writing skills
Expected learning outcomes
On completion of this topic you will be expected to be able to:

  1. Demonstrate familiarity with the principles of effective on and offline marketing for festivals and events
  2. Apply the principles of effective event design and be able to apply that knowledge to real world and hypothetical case examples
  3. Develop event design briefs for graphic and web designers
  4. Develop basic festival and event bid documentation

Key dates and timetable

(1), (2)

Each class is numbered in brackets.
Where more than one class is offered, students normally attend only one.

Classes are held weekly unless otherwise indicated.


If you are enrolled for this topic, but all classes for one of the activities (eg tutorials) are full,
contact your College Office for assistance. Full classes frequently occur near the start of semester.

Students may still enrol in topics with full classes as more places will be made available as needed.

If this padlock appears next to an activity name (eg Lecture), then class registration is closed for this activity.

Class registration normally closes at the end of week 2 of each semester.

Classes in a stream are grouped so that the same students attend all classes in that stream.
Registration in the stream will result in registration in all classes.
  Unless otherwise advised, classes are not held during semester breaks or on public holidays.