Year
2020
Units
4.5
Contact
1 x 1-hour lecture weekly
1 x 2-hour tutorial weekly
Prerequisites
1 72 units from any topics
2 1 of BUSN1007, BUSN1013
3 1 of BUSN1001, BUSN1011
Must Satisfy: (1 and 2 and 3)
Enrolment not permitted
BUSN3023 has been successfully completed
Assumed knowledge
Bachelor of Business and Technology students are advised that you may enrol in this topic without having completed one of BUSN1007 or BUSN1013 and one of BUSN1001 or BUSN1011 but it would be advantageous to have completed these topics prior to attempting BUSN3055. If you have not, additional reading will be required.
Course context
Bachelor of Business
Topic description
This topic is about competitive advantage and the fundamentals of realising and sustaining an 'above-normal' profit. The significance of both external and internal environments of an organisation are explored, including concepts such as Michael Porter's Five Forces model and the resource-based view of the entity. Specific areas covered include: the importance of organisational strategy in determining performance; competitive rivalry and responses; mergers, acquisitions and strategic alliances; innovation; globalisation as a strategy; product positioning, strategic marketing and competitive pricing. Case studies are used to illustrate concepts.
Educational aims
The aim of this topic is to provide students with a solid understanding of the fundamentals of strategic planning and management as it applies to businesses operating in modern competitive environments.
Expected learning outcomes
  • An understanding of the importance of organisational strategy in determining firm performance
  • To understand the importance of stakeholders’ approach and how to incorporate into strategies
  • To apply strategy theories, concepts and frameworks
  • To analyse internal and external environment