The topic outlines the services sector, the differences between services and goods, the consumer and services, the marketing of services, the issues in services impacted by customer satisfaction and ethics, and the future of services marketing.
This topic aims to provide students with the skills to examine the particular needs of service marketers. Students will learn how to interpret and apply different methods of marketing, and be introduced to the standard 7P's designation. The focus will also be on government and not-for-profit services as well as the more traditional professional and ancillary service sectors.
You consent to the use of our cookies if you proceed.