1 x 1-hour lecture weekly 1 x 2-hour tutorial weekly
36 units of any topics at any level
Enrolment not permitted
BUSN3006 has been successfully completed
Bachelor of Business
This topic includes investigation into: technology infrastructure, the macro environment, website evaluation, e-marketing, supply chain management, customer relationship management, security, e-business strategy and change management.
This topic aims to introduce students to the business concepts and models associated with E-Business. It is aimed at raising student awareness of the ways E-Business can impact on existing businesses, how E-Business can create new business and the issues facing consumers, business and society as a whole. Students will be introduced to the various E-Business models and how they relate to business strategy. Students will learn how E-Business is transforming traditional business practices, and be able to identify the potential for existing businesses to utilise E-Business to improve their competitiveness.
Expected learning outcomes
On completion of this topic students should be able to:
describe e-business and the various online business models
demonstrate an understanding of e-business infrastructure necessary for successful communications both within the organisation and with business partners
analyse and evaluate the effectiveness of websites
show an appreciation of contemporary social, legal and business issues associated with e-commerce
identify the types of online security threats and how they may be addressed
evaluate the main elements of Supply Chain Management and its relationship to the value chain
discuss how traditional marketing approaches may be integrated with e-marketing and e-CRM
outline the basic functions of online payment systems
apply a strategic approach to the adoption of e-commerce by existing businesses.
Key dates and timetable
Timetable details for 2019 are no longer published.
This information is from current details held on the Student Information System. Please report any errors or omissions to the relevant College Office.
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