BUSN2019 International Business Context

2019

4.5

1 x 2-hour lecture weekly
1 x 50-minute seminar weekly

BUSN1004 has been successfully completed

Associated major: Business Studies

Bachelor of Business

The aim of this topic is to give students an understanding of many of the aspects of engaging in international business in an increasingly globalised world. The topic introduces students to the range of overlapping forces that impact on businesses when they trade or invest in foreign markets. The topic looks at the forces of change driving the increasing momentum of globalisation and aims to assist students to assess and think critically about these issues and about how a business can organise for sustainability and success in an ever changing international business environment. Focus is given to students developing and practicing their communication and teamwork skills; important attributes for international business.

This topic is designed to create opportunities for students to explore a wide range of interactive forces that influence the development and conduct of international business. In particular, the aim is for students to understand the foreign business context as involving a series of inter related elements that include political, legal, economic, socio-cultural, technology, ethical and environmental factors.

Upon successful completion of this topic students will be able to:

1. Identify and describe specific internal and external influences that an organisation should consider when considering moving beyond the domestic market into foreign markets through exporting, foreign direct investment or other collaborative venture
2. Describe the fundamental concepts and tools used in the study and practice of international business
3. Differentiate between domestic and international business
4. Design, lead and manage interactive seminars on international business issues and case studies
5. Demonstrate effective communication skills appropriate to a business environment
6. Work efficiently and effectively in study teams.