Bachelor of Tourism and Events

The Bachelor of Tourism and Events requires three years of full-time study (or the equivalent part-time). The course is offered by the College of Humanities, Arts and Social Sciences.

• Admission requirements
• Course aims
• Learning outcomes
• Program of study 
• Combined degrees
  
  

Admission requirements

The minimum requirements for consideration for entry to all undergraduate courses are specified in detail in the University Entry Requirements.

Course aims

This course aims to enable students to: 

• examine issues, trends and approaches in the global tourism and events industry 
• examine issues in tourism development and planning that allow for the retention of the authentic character of a place and investigate the approaches required to best deal with opportunities and challenges presented in global tourism 
• promote and utilise strong links with the tourism and events industry 
• develop a critical and theoretical understanding of tourism and events as a global phenomenon and apply that understanding to international, national, regional and local circumstances by examining diverse industry practices in a range of contexts 
• undertake an industry placement and an industry-linked research project 
• analyse trends in worldwide tourism and their impact with selected local, regional, national and international aspects of tourism 
• develop a sound understanding of policy, strategic development and global best practice for sustainable tourism.

Learning outcomes 

Graduates will help to shape developments in a sustainable and responsible international tourism and events industry. 

Graduates will be able to: 

• apply the appropriate knowledge, understanding, skills and attitudes for successful careers in the field of tourism and events  
• explain the concepts of tourism and events in an international context, and demonstrate a broad understanding of its role in relation to the arts, culture, environment and/or heritage of a place 
• demonstrate a broad understanding of international trends in tourism and events  
• communicate in a professional manner through analytical reports and effective verbal presentations in a variety of disciplines and collaborative situations 
• apply both theoretical and practical knowledge and skills to specific case studies 
• demonstrate how theoretical concepts can be applied in the workplace by undertaking an appropriate industry placement in tourism and events organisation 
• demonstrate skills in quantitative and qualitative evaluation, management and marketing in a tourism and event context 
• demonstrate an awareness of the sustainable development of environments and management of heritage
• act ethically as professionals within tourism and events industry.

Program of study

To qualify for the Bachelor of Tourism and Events, a student must complete 108 units with a grade of P or NGP or better in each topic, according to the following program of study. The award of a grade of Fail (F) on more than one occasion in the same topic may constitute prima facie evidence of unsatisfactory progress for the purposes of the University's Policy on Student Progress.

Core - Year 1 topics

31.5 units comprising 

BUSN1011  Accounting For Managers  (4.5 units)  
BUSN1022  Marketing Principles  (4.5 units)  
COMS1001  Academic and Professional Communication  (4.5 units)  
TOUR1101  Introduction to Tourism Studies  (4.5 units)  
TOUR1102  Interpretation for Tourism  (4.5 units)  
TOUR1103  Introduction to Events  (4.5 units)  
TOUR1104  Tourism Portfolio  (4.5 units)

Option – Year 1 topics

plus 4.5 units of topics from the following list:

GEOG1001 Environment and Society (4.5 units) 
INDG1000 Indigenous Studies: An Introduction (4.5 units)
SCME1001 Media and Society (4.5 units)

Core - Year 2 topics

22.5 units comprising

GEOG2142 Environment, Economy and Culture (4.5 units) 
SOCI2025  Sociological Research: Design, Methods and Ethics  (4.5 units)  
TOUR2101 Place, Culture and Tourism  (4.5 units)  
TOUR2103 Event Design and Management  (4.5 units)   
VEED2004 Introduction to Digital Graphic Design  (4.5 units)

Option – Year 2 topics

plus 13.5 units from the topics listed below:

BUSN2048 Social Media Marketing  (4.5 units)  
GEOG2712 Asian Regional Development  (4.5 units)
HIST2066 Outpost of Empire? South Australian History, 1834 to the Present (4.5 units) 
LANG2005 Migrant Journeys: Cultures, Identities and Belonging  (4.5 units)

Core - Year 3 topics

18 units comprising  

TOUR3101 Contemporary Issues in Tourism and Events (4.5 units)  
TOUR3106 Tourism Business Planning and Innovation (4.5 units)  
TOUR3113 Sustainable Tourism Planning and Development  (4.5 units)
TOUR3102 Placement (4.5 units)

Option - Year 3 Topics

plus 18 units from either Group 1 or Group 2

Option - Year 3 - Group 1 

4.5 units comprising

TOUR3104 Research Project  (4.5 units) 

Plus 13.5 units of topics from the list below: 

BUSN2048 Social Media Marketing  (4.5 units) 
BUSN3041 Services Marketing  (4.5 units) 
CREA3456 Cultural Policy and the Arts  (4.5 units)
GEOG3112 Geographies of Migration (4.5 units) 
GEOG3761 Caring as Country: Indigenous Environmental Management  (4.5 units) 
TOUR3108 Community Project  (4.5 units)

Option - Year 3 - Group 2

13.5 units comprising

TOUR3000 International Project  (9 units) 
TOUR3108 Community Project  (4.5 units)

Plus 4.5 units of topics from the list below:

BUSN2048 Social Media Marketing  (4.5 units) 
BUSN3041 Services Marketing  (4.5 units) 
CREA3456 Cultural Policy and the Arts  (4.5 units)
GEOG3112 Society and Space (4.5 units)
GEOG3761 Caring as Country: Indigenous Environmental Management  (4.5 units)

Combined degrees

The Bachelor of International Tourism and Events may also be studied in a combined degrees program with a:

• Bachelor of Arts - from 1 January 2021
  
• Bachelor of Arts - prior to 31 December 2020
  
• Bachelor of Business
• Bachelor of Languages - from 1 January 2021
• Bachelor of Languages - prior to 31 December 2020