Master of Accounting and Marketing

The Master of Accounting and Marketing is a 72-unit program offered by the College of Business, Government and Law.

• Admission requirements
• Course aims
• Learning outcomes
• Program of study
  

Admission requirements

Applicants must have completed a Bachelor’s degree or equivalent qualification in any discipline (other than accounting degree accredited in Australia) from an approved tertiary institution.

Applicants with an Australian accredited degree in accounting are not eligible for admission into the Master of Accounting and Marketing. However, the Dean (Education) may, under certain circumstances and subject to specific conditions, admit others who can show evidence of fitness for candidature.

Course aims

The course is designed to provide a strong foundation of business, accounting and marketing knowledge, competencies and capabilities to support ethical, global business management and leadership of organisations. Students will be exposed to the application of theory to a range of organisation types including private sector business organisations, not-for-profit organisations and public organisations. Through experiential learning techniques students will develop knowledge and competencies to conduct independent research, carry out industry and discipline related projects, and relate their learning to authentic accounting problems and issues encountered by organisations.

Learning outcomes 

Students successfully completing this course will be able to:

• explain the role of accounting and marketing principles to strategic and operational planning and decision making within an organisation including reference to and recognise taxation and other legal issues relevant to business
• apply the professional accounting body ethical standards, and marketing and advertising codes of conduct to professional and business scenarios and critically evaluate the role of theory in informing accounting practice
• apply technical accounting skills to process transactions and construct accounts for a variety of organisations, including sole traders, partnerships and companies
• apply accounting and marketing theory and concepts to produce reports to inform management and strategic planning, control and decision making
• critically analyse diverse business scenarios by applying market analysis and accounting information system concepts and auditing principles and processes
• critically appraise the impact of fiscally responsible and sustainable compliance with legal, regulatory and governance obligations as it relates to accounting and marketing practices
• apply appropriate research methods to conduct projects to identify solutions to authentic accounting and marketing problems in/of organisations
• manage time, tasks, self and others effectively to complete projects individually and in collaboration with a diverse team
• present theoretical concepts and complex ideas in both written and verbal formats appropriate for a range of specialist and non-specialist stakeholder audiences

Program of study

To qualify for the Master of Accounting and Marketing, a student must complete 72 units with a grade of P or NGP or better in each topic, according to the following program of study. Not all topics are necessarily available in a given year.

Core - Year 1 & 2 topics

72 units of core topics:
BUSN9017 Marketing Strategy and Decision Making (4.5 units)
BUSN9019 Applied Research Methods in Business (4.5 units)
BUSN9022 Marketing Principles (4.5 units)
BUSN9113 Accounting Fundamentals (4.5 units)
BUSN9114 Information Systems and Accounting Processes (4.5 units)
BUSN9115 Quantitative Methods (4.5 units)
BUSN9116 Economics for Business (4.5 units)
BUSN9117 Management and Cost Accounting (4.5 units)
BUSN9118 Financial Accounting Issues (4.5 units)
BUSN9119 Financial Management (4.5 units)
BUSN9120 Corporate Accounting (4.5 units)
BUSN9121 Auditing and Assurance (4.5 units) 
BUSN9122 Perspectives on Taxation Law (4.5 units)
BUSN9123 Principles of Commercial Law (4.5 units)
BUSN9243 International Marketing and Export Management  (4.5 units) 
BUSN9264 Consumer Behavior (4.5 units)