Bachelor of Media and Communication

The Bachelor of Media and Communication requires three years of full-time study, or the equivalent part-time.  The course is offered by the College of Humanities, Arts and Social Sciences.

• Admission requirements
• Course aims
• Learning outcomes
• Program of study 
• Combined degrees
  
  

Admission requirements

The minimum requirements for consideration for entry to all undergraduate courses are specified in detail in the University Entry Requirements.

Course aims

This course aims to provide students with:

• the knowledge and skills to be able to research, write, design and produce communication content for a range of media platforms
• knowledge of business concepts relevant to media and communication practices
• the ability to adapt written style for different audiences and purposes
• research, analytical and problem solving skills
• the ability to work both independently and collaboratively
• knowledge of media and communication workplaces and their contexts
• knowledge of the impact of globalisation on communication
• knowledge of the practical skills in the production of digital, print and broadcast texts
• knowledge of the value of ethical behaviour

Learning outcomes 

On completion of this degree, graduates will be able to:

• research, write, design and publish in different media
• demonstrate knowledge of the business elements of communication and media practices
• evaluate critically the role of advertising, media and public relations in contemporary society, analyse their social effects and consequences, and use these to inform their own work
• demonstrate knowledge of communication processes in organisations
• critically analyse and produce a range of professional and journalistic genres
• demonstrate knowledge of international and intercultural contexts within communication.

Program of study

To qualify for the Bachelor of Media and Communication a student must complete 108 units, with a grade of P or NGP or better in each topic, according to the following program of study.

Core - Year 1 topics

27 units comprising:

BUSN1022  Marketing Principles (4.5 units)
COMS1001  Academic and Professional Communication (4.5 units)
COMS1004  Digital and Social Media (4.5 units) 
SCME1001  Media and Society (4.5 units)
VEED1003  Essential Multimedia (4.5 units)

Plus one of:

HIST1803  'The Lucky Country'? A Brief History of Australia (4.5 units)
INDG1000  Indigenous Studies: An Introduction (4.5 units)

Option - Year 1 topics

Select 9 units from:

BUSN1021  Organisational Behaviour (4.5 units) 
INNO1001  Innovative and Creative Thinking: Recognizing Opportunities (4.5 units)
LING1002  World Languages (4.5 units)
LING1501  How Language Works (4.5 units)
PHIL1060  Critical Thinking (4.5 units) 
SCME1000  Film Form and Analysis (4.5 units)

Core - Year 2 topics

31.5 units comprising:

BUSN2048  Social Media Marketing (4.5 units) 
COMS2000  Crisis Communication (4.5 units)
COMS2003  Journalism (4.5 units)
LING2103  Discourse and Media (4.5 units)
VEED2004  Introduction to Digital Graphic Design (4.5 units)
VEED2108  Multimedia Production 1 (4.5 units)
VEED2201  Interaction Design (4.5 units)

Option - Year 2 topics

Select 4.5 units from:

BUSN2020  Consumer Behaviour (4.5 units)
COMS2002  Technical Writing (4.5 units)
PHIL2601  Ethics for Professionals (4.5 units) 
SCME2101  Australian/Indigenous Media (4.5 units) 
SCME2102  Gender, Media and Technology (4.5 units)

Core - Year 3 topics

27 units comprising:

COMS3000  Workplace Experience in Communication  (4.5 units)
COMS3004  Advertising and Public Relations (4.5 units) 
COMS3005  Business Communication (4.5 units)
CREA3456  Cultural Policy and the Arts (4.5 units)
CRWR2001  Editing and the Industry (4.5 units) 
LING3105  Intercultural Communication (4.5 units)

Option - Year 3 topics

Select 9 units from:

SCME2003  Truth and Lies: Documentary Media (4.5 units)
SCME3051  Introduction to Screenwriting (4.5 units)
SOCI3047  Shaping the Future (4.5 units)
VEED3005  Digital Games (4.5 units)
WMST3014  Global Feminist Activism (4.5 units)

Not all option topics are necessarily available in a given year.

Combined degrees

The Bachelor of Media and Communications may also be studied in a combined degrees program with a:

• Bachelor of Sport, Health and Physical Activity