The Bachelor of Creative Arts (Enterprise) requires 3 years of full-time study (or the equivalent part-time). The course is administered by the College of Humanities, Arts and Social Sciences.
The minimum requirements for consideration for entry to all undergraduate courses are specified in detail in the University Entry Requirements.
The Bachelor of Creative Arts (Enterprise) aims to:
- develop a specialist mix of creative arts and strategic thinking and business skills required for success in the cultural sector
- respond to the fast-changing cultural sector by developing skills, abilities and dispositions transferable across sectors
- bring the discourses of creative arts, business and innovation together under the banner of creative enterprise to create a foundation for the application of new knowledge and skills in the cultural sector.
On completion of this course students will be able to demonstrate:
- an understanding of the changing environment of the cultural landscape and the role of enterprise within it
- the ability to scope, design, promote and lead a broad range of activities in creative arts environments
- the ability to analyse and critically evaluate creative arts activities in terms of their feasibility, potentiality, profitability and public outcomes
- the ability to source and manage the budgets of both small and large enterprises in creative arts
- the application of critical reasoning and analysis to contemporary policy environments for the creative arts
- the ability to identify a range of funding sources for creative arts activities (including government; philanthropic; crowdsourcing etc).
Program of study
To qualify for the Bachelor of Creative Arts (Enterprise), a student must complete 108 units with a grade of P or NGP or better in each topic, according to the program of study below.
The award of a grade of Fail (F) on more than one occasion in the same topic may constitute prima facie evidence of unsatisfactory progress for the purposes of the University’s Policy on Student Progress.
Not all topics are necessarily available in a given year.
Elective topics may be selected from any offered by the University, provided entry and course requirements are met.
Core - Year 1 topics
31.5 units comprising:
BUSN1022 Marketing Principles (4.5 units)
CREA1001 Introduction to the Creative Arts (4.5 units)
CREA1201 Cultural Industries and Enterprise (4.5 units)
INNO1001 Innovative and Creative Thinking: Recognising Opportunities (4.5 units)
INNO1003 Collaboration, Co-Creation & The Crowd: Leveraging your Ecosystem for Innovation (4.5 units)
SCME1003 Essential Multimedia (4.5 units)
TOUR1103 Introduction to Events (4.5 units)
Option – Year 1 Topics
Plus 4.5 units of topics from the list below:
COMS1001 Academic and Professional Communication (4.5 units)
COMS1004 Writing for Digital Environments (4.5 units)
Core - Year 2 topics
18 units comprising:
CREA2101 Creative Cities: Ecologies of Social Transformation (4.5 units)
CREA2106 Creative Arts Theory and Practice (4.5 units)
INNO2001 Innovation for Social Impact: Doing Good While Doing Well (4.5 units)
INNO2004 From Intuition to Insight: Validating Desirability, Feasibility and Viability (4.5 units)
Option – Year 2 Topics
Plus 13.5 units of topics from the list below:
BUSN1019 Law for Business (4.5 units)
BUSN2026 Entrepreneurship and Small Business (4.5 units)
BUSN2033 Marketing Communications (4.5 units)
BUSN2038 Human Resource Management (4.5 units) (S1)
BUSN2048 Social Media Marketing (4.5 units)
LING2103 Language, Culture and Communication (4.5 units)
PHIL1060 Critical Reasoning (4.5 units)
SCME2004 Introduction to Digital Graphic Design (4.5 units)
SCME2108 Multimedia Production Part 1 (4.5 units)
SCME2201 Interaction Design (4.5 units)
SCME2202 3D Media Studio B
TOUR2101 Place, Culture and Tourism (4.5 units)
Plus 4.5 units of second or third year topics with a prefix of ARCH, COMS, CREA, DRAM, ENGL, FREN, GEOG, HIST, INDG, INDO, ITAL, LANG, MGRE, PHIL, SCME, SOCI, SPAN, TOUR, WMST where pre-requisites have been met.
Core - Year 3 topics
18 units comprising:
CREA3121 Creative Enterprise Placement (4.5 units)
CREA3122 Cultural Leadership (4.5 units)
INNO3001A From Innovation to Impact: Creating a Roadmap from Opportunity to Action (4.5 units)
INNO3002 Going Live! Entrepreneurial Strategies, Resources and Activities (4.5 units)
Option – Year 3 Topics
18 units of topics from the list below:
BUSN3026 Business Planning (4.5 units)
BUSN3030 Marketing Applications (4.5 units)
COMS3004 Advertising and Public Relations (4.5 units)
COMS3005 Writing for Business and the Public Sector (4.5 units)
CREA3456 Cultural Policy and the Arts (4.5 units)
LING3105 Intercultural Communication (4.5 units)
SCME2202 3D Media Studio B (4.5 units)
SOCI3052 Sociology of Art, Media and Culture (4.5 units)
TOUR3106 Tourism Business Planning and Innovation (4.5 units)
Enrolment in the honours program may be offered to a student who meets certain academic criteria and subject to the College being able to provide appropriate resources and staff to supervise the program of study.
Refer to Bachelor of Creative Arts (Honours)